Developed in collaboration with destination marketing professionals through a global advisory group, Arena allows you to compare your performance to that of other destination marketing organizations (DMOs) across more than 100 metrics, including measures for meetings sales, leisure marketing, website traffic, social media and more.
Arena allows you to make those comparisons on your desktop browser against the full data set — representing a broad spectrum of destinations — or competitive sets that you define based on filters for budget, staff size and other characteristics. You can view data from as recent as last month or any earlier window that you define.
Inspired by the growing demand for timely, relevant data, Arena is designed to help DMOs understand and enhance their performance. In its ease of use, wide scope of metrics, DIY front end and supplementary consulting and professional services, Arena delivers a level of intelligence far beyond anything the destination marketing industry has ever seen.