Arena is a joint venture founded by three industry leaders with complementary travel and tourism industry experience:

IntervistasInterVISTAS is a global research and consulting firm experienced in creating benchmarking programs for travel and tourism. In addition to ensuring meaningful, valid intelligence, their statisticians and economists deliver incisive analytics in reports and workshops at the higher levels of Arena services.


Gaining EdgeGainingEdge is a leading consultant in the international destination marketing arena with extensive experience in DMO management and operations. The company’s strategic insights help customers leverage what they learn through Arena to shore up weaker areas and maximize existing strengths.


simpleview incSimpleview is the global leader in web development and cloud-based tools for destination marketing. The company’s hundreds of customers provide Arena’s core data. Its services can help customers address needs through meetings sales tools, online creative, search marketing, revenue generation and more.


dmai-logo-150pxwIn Nov. 2013, Destination Marketing Association International (DMAI) signed a definitive partnership agreement with Arena Destination Benchmarking to  promote and develop the global benchmarking tool for DMOs and to publish an annual industry trends report. As the global trade association for DMOs, DMAI provides nearly 4,000 individual members – professionals, industry partners, educators and students – with innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide.

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